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STANDARD (CD):

1.     I Like It (Cardi B feat Bad Bunny & J Balvin) batch

2.     No Brainer (DJ Khaled feat Justin Bieber, Chance, Quavo)  

3.     Girls Like You (Maroon 5 & Cardi B)

4.     Breathin (Ariana Grande)

5.     Youngblood (5 Seconds of Summer)

6.     In My Feelings (Drake)

7.     Happier (Marshmello feat Bastille)

8.     Beautiful (Bazzi)

9.     Lost In Japan (Shawn Mendes & Zedd)

10. High Hopes (Panic! At The Disco)

11. Better Now (Post Malone)

12. Eastside (Benny Blanco, Halsey & Kalid)

13. Back To You (Selena Gomez)

14. Natural (Imagine Dragons)

15. One Kiss (Calvin Harris & Dua Lipa)

16. Love Lies (Khalid X Normani)

17. This Is Me (Greatest Showman)

STANDARD (Digital) Bonus Track:

18. Sit Next To Me (Foster The People)

TARGET Bonus Tracks:

18. Alone (Halsey)

19. Sit Next To Me (Foster The People)

WALMART Bonus Tracks:

18. Believer (from KB36)

19. Sorry Not Sorry (From KB36)

20. That’s What I Like (From KB35)

21. Castle On The Hill (From KB36)

22. 24K Magic (From KB34)

BARNES & NOBLE Bonus Tracks:

18. Growing Pains (Alessia Cara)

19. Done For Me (Charlie Puth feat Kehlani)

MEIJER Bonus Tracks:

18. Alone (Halsey)

19. Sit Next To Me (Foster The People) 

CANADA Bonus Tracks:

18. Lie (NF)

19. Delicate (Taylor Swift)

20. I’m A Mess (Bebe Rexha)

21. Remind Me To Forget (Kygo feat Miguel)

22. God’s Plan (Drake)

 

 

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ARTIST OVERVIEW

KIDZ BOP 39 features the talented KIDZ BOP Kids, who are the face and voice of the best-selling brand. Billboard Magazine has named The KIDZ BOP Kids the “#1 Kids’ Artist” for eight consecutive years. In addition to singing on KIDZ BOP releases, these young performers star in national KIDZ BOP TV commercials and music videos, perform live on KIDZ BOP’s annual national tour, create kid-friendly content for their fans on YouTube and host KIDZ BOP Radio on SiriusXM.

ALBUM OVERVIEW

KIDZ BOP is the #1 children’s music brand! KIDZ BOP’s family-friendly new album, KIDZ BOP 39, compiles today’s biggest pop hits sung by kids for kids. Featuring kid-friendly versions of songs such as “Girls Like You” “In My Feelings” and “I Like It” sung by the KIDZ BOP Kids, KIDZ BOP 39 is sure to be an instant favorite among families everywhere.

MARKETING BLURB

KIDZ BOP’s new album, KIDZ BOP 39, compiles today’s biggest pop hits. The album is supported by special events, contests, brand partnerships, online initiatives, a national TV+ digital advertising campaign, and the “2019 KIDZ BOP Kids Tour”. KIDZ BOP 39 is sure to be an instant favorite among families everywhere.

KEY MARKETING DRIVERS

National Television Ad Campaign

Channels/Networks: Disney Jr, Nick, Nick Jr, Nick Toon, Disney XD, Cartoon Network, Boomerang, Baby First, Universal Kids

Creative: See “Marketing Assets: KIDZ BOP TV Commercial”

• Lengths: :15 / :30 / :60 Second Spots

• Tagged Retailers: Walmart (25%),Target (25%), Untagged (50%)

• Run Dates: Week of December 24th (Earliest)/Week of January 5th (Latest) – Week of February 5th

• Peak Run Dates: Week of January 12th – Week of January 26th

Impressions: 300 Million

Budget: $450,000 USD

 

US Digital Ad Campaign:

Parent-Targeted Platforms: Pandora, Facebook, Instagram, Google AdWords (Search, Display, YouTube), Pinterest, Shazam

Kid-Targeted Platforms: Pandora, Google AdWords (Search, Display, YouTube)

Creative:

• Video:  :06 / :10 / :15 / :30 Second Pre and Mid-Roll Video

• Audio:  :15 / :30 Second Audio with Synced Banners (Spotify)

• Banners:

  • Facebook/Instagram: News Feed Images, Carousel Images, Canvas Images

  • AdWords: In-Video Banners, Standard Display, Video Overlays and Companion Units

    • Sizes:  728x90, 300x250, 160x600, 500x500, 480x70, 300x600, 300x60 and more

• Tagged Retailers:  Target, Walmart, Amazon Music, Apple Music, Spotify, iTunes

  • Badge/CTA in bottom right of ad in most instances

Run Dates: Week of December 10th – Week of February 5th

Peak Run Dates: Week of January 12th – Week of January 26th

Impressions: 30 Million

Budget: $150,000

Press:

KIDZ BOP have partnered with public relations firm Dan Klores Communications who will spearhead the press outreach for ‘KIDZ BOP 39’ and the KIDZ BOP 2019 tour. Press initiatives and opportunities include:

• The KIDZ BOP Kids will be coming to NYC for press and promo, promoting the release of KIDZ BOP 39.

  • TV Appearance(s): Good Day NY

  • National PR: Target press mailing, including copy of KIDZ BOP 39 sent to highly influential media figures

  • Press Event partnership with social influencers, The MOMS

• Millions of consumer impressions generated through TV, print and online outreach, including morning shows, parenting magazines, and influential mommy bloggers 

• Press mailing including ‘KIDZ BOP 39’ CD will be sent out in late-December to hundreds of writers/freelancers for key media outlets

• Brand story – TBD

• Ad Story – TBD

KIDZBOP.com:

With more than 110,000 monthly users accounting for 350,000+ page views per month, KIDZBOP.com is a key channel for communicating ‘KIDZ BOP 39’ sales messaging. Promotion on KIDZBOP.com will include multiple homepage carousels and banners and a dedicated page for the album on the “Music” page.

SiriusXM:

KIDZ BOP Radio on SiriusXM channel 77 is one of just three dedicated kids channels and the only kids channel dedicated to one artist. It’s the only place where kids rule the radio! Tune in for a 24/7 POP STAR Party hosted by the KIDZ BOP Kids, filled with non-stop fun and music, featuring today’s biggest hits, sung by kids for kids.

• Playlists: KB39 singles/songs will be added to “KIDZ BOP Radio” & “KIDZ BOP Block Party!” playlists

• Promos: December 14th – on-air KB39 promos & product giveaways begin on KIDZ BOP Radio

KIDZ BOP YouTube and Music Videos:

• Successful KIDZ BOP channel on YouTube has more than 1 million subscribers and 850 million+ views

• Overall, KIDZ BOP video content averages over 7.2 million views a week

• Hundreds of pieces of content are created for the channel each year including three+ official music videos per album, three+ lyric or BTS videos per album, dozens of dance-along tutorials, weekly KIDZ BOP Life Vlogs, and various challenge, unboxing and other on-trend videos.

• KIDZ BOP is one of the premier music partners for the YouTube Kids App

DIGITAL MARKETING INITIATIVES

• SEE KEY MARKETING DRIVERS ABOVE

PAID MEDIA SPEND DRIVING TO STREAMING ACCOUNTS (if any)

• SEE KEY MARKETING DRIVERS ABOVE

ARTIST AVILABILITY FOR POSSIBLE CONTENT CAPTURE

• Artist Visit?

  • Yes

• Listening Event?

  • Yes

• Social Media Takeover?

  • Yes

• Session?

  • Case by case basis

• Self-produced content? (i.e. Liners, Video Message to fans, etc.)

  • Yes, we will create any liners/messages needed

SOCIAL STATS

• Spotify: 279K followers

• Facebook: 399K followers

• Twitter: 13.6K followers

• Instagram: 30.2K followers