1. Old Town Road

2. Sucker

3. 7 Rings

4. I Don’t Care

5. Truth Hurts

6. Senorita

7. ME!

8. How Do You Sleep?

9. If I Can’t Have You

10. Sunflower

11. Thank U, Next

12. Who Do You Love

13. Close To Me

14. Beautiful People

15. The Git Up

16. Shallow

ARTIST OVERVIEW

KIDZ BOP 40 features the talented KIDZ BOP Kids, who are the face and voice of the best-selling brand. Billboard Magazine has named The KIDZ BOP Kids the “#1 Kids’ Artist” for eight consecutive years. In addition to singing on KIDZ BOP releases, these young performers star in national KIDZ BOP TV commercials and music videos, perform live on KIDZ BOP’s annual national tour, create kid-friendly content for their fans on YouTube and host KIDZ BOP Radio on SiriusXM.

ALBUM OVERVIEW

KIDZ BOP is the #1 children’s music brand! KIDZ BOP’s family-friendly new album, KIDZ BOP 40, compiles today’s biggest pop hits sung by kids for kids. Featuring kid-friendly versions of songs such as “Old Town Road” “ME!” and “7 Rings” sung by the KIDZ BOP Kids, KIDZ BOP 40 is sure to be an instant favorite among families everywhere.

MARKETING BLURB

KIDZ BOP’s new album, KIDZ BOP 40, compiles today’s biggest pop hits. The album is supported by special events, contests, brand partnerships, online initiatives, a national TV+ digital advertising campaign, and the “2019 KIDZ BOP Kids Tour”. KIDZ BOP 40 is sure to be an instant favorite among families everywhere.

 

KEY MARKETING DRIVERS

National Television Ad Campaign:

Channels/Networks: Disney Jr, Nick, Nick Jr, Nick Toon, Disney XD, Cartoon Network, Boomerang, Baby First, Universal Kids

Creative: See “Marketing Assets: KIDZ BOP TV Commercial”

• Lengths: :15 / :30 / :60 Second Spots
• Tagged Retailers: Walmart (25%), Target (25%), Untagged (50%)
• Run Dates: TBD
• Peak Run Dates: TBD

Impressions: 275 Million

Budget: $400,000 USD

 

US Digital Ad Campaign:

Parent-Targeted Platforms: Pandora, Facebook, Instagram, Google AdWords (Search, Display, YouTube), Pinterest, Shazam

Kid-Targeted Platforms: Pandora, Google AdWords (Search, Display, YouTube)

Creative:

• Video:  :06 / :10 / :15 / :30 Second Pre and Mid-Roll Video
• Audio:  :15 / :30 Second Audio with Synced Banners (Spotify)
• Banners:
  • Facebook/Instagram: News Feed Images, Carousel Images, Canvas Images
  • AdWords: In-Video Banners, Standard Display, Video Overlays and Companion Units
    • Sizes:  728x90, 300x250, 160x600, 500x500, 480x70, 300x600, 300x60 and more
• Tagged Retailers:  Target, Walmart, Amazon Music, Apple Music, Spotify, iTunes
  • Badge/CTA in bottom right of ad in most instances

Run Dates: TBD

Peak Run Dates: TBD

Impressions: 50 Million

Budget: $250,000

 

Press:

KIDZ BOP have partnered with public relations firm Dan Klores Communications who will spearhead the press outreach for ‘KIDZ BOP 40.’ Press initiatives and opportunities include:

• The KIDZ BOP Kids will be coming to NYC for press and promo, promoting the release of KIDZ BOP 40.
  • TV Appearance(s): TBD
  • National PR: Target press mailing, including copy of KIDZ BOP 40 sent to highly influential media figures
• Millions of consumer impressions generated through TV, print and online outreach, including morning shows, parenting magazines, and influential mommy bloggers 
• Press mailing including ‘KIDZ BOP 40’ CD will be sent out in late-October to hundreds of writers/freelancers for key media outlets
• Brand story – https://www.nytimes.com/2019/07/02/arts/music/kidz-bop-streaming.html
• Ad Story – TBD

 

KIDZBOP.com:

With more than 110,000 monthly users accounting for 350,000+ page views per month, KIDZBOP.com is a key channel for communicating ‘KIDZ BOP 40’ sales messaging. Promotion on KIDZBOP.com will include multiple homepage carousels and banners and a dedicated page for the album on the “Music” page.

 

SiriusXM:

KIDZ BOP Radio on SiriusXM channel 77 is one of just three dedicated kids channels and the only kids channel dedicated to one artist. It’s the only place where kids rule the radio! Tune in for a 24/7 POP STAR Party hosted by the KIDZ BOP Kids, filled with non-stop fun and music, featuring today’s biggest hits, sung by kids for kids.

• Playlists: KB39 singles/songs will be added to “KIDZ BOP Radio” & “KIDZ BOP Block Party!” playlists
• Promos: December 14th – on-air KB39 promos & product giveaways begin on KIDZ BOP Radio

 

KIDZ BOP YouTube and Music Videos:

• Successful KIDZ BOP channel on YouTube has more than 1.3 million subscribers and more than 1 billion views
• Overall, KIDZ BOP video content averages over 9 million views a week
• Hundreds of pieces of content are created for the channel each year including three+ official music videos per album, three+ lyric or BTS videos per album, dozens of dance-along tutorials, weekly KIDZ BOP Life Vlogs, and various challenge, unboxing and other on-trend videos.
• KIDZ BOP is one of the premier music partners for the YouTube Kids App

 

DIGITAL MARKETING INITIATIVES

• SEE KEY MARKETING DRIVERS ABOVE

 

PAID MEDIA SPEND DRIVING TO STREAMING ACCOUNTS (if any)

•  SEE KEY MARKETING DRIVERS ABOVE

 

ARTIST AVILABILITY FOR POSSIBLE CONTENT CAPTURE

• Artist Visit?
  • Yes
• Listening Event?
  • Yes
• Social Media Takeover?
  • Yes
• Session?
  • Case by case basis
• Self-produced content? (i.e. Liners, Video Message to fans, etc.)
  • Yes, we will create any liners/messages needed

SOCIAL STATS

• Spotify: 344.5K followers
• Facebook: 397K followers
• Twitter: 14.3K followers
• Instagram: 40.5K followers